We will be exhibiting at the National Grocers Association tradeshow at the Mirage hotel in Las Vegas on Sunday, February 8th through Wednesday, February 11th. If you will be at the show, stop by our booth and say hello. We will be showing off our latest new grocery products, including our new and revolutionary Ready. Chef. Go!™ dual-ovenable Cooking bags and Oven & Grilling Bags. Grocery stores, processors, distributors, and end users alike have been giving these bags rave reviews and you should join the excitement and see for yourself why.
Food Processors and Grocers are using these new culinary bags as an attractive and complete meal solution to showcase their fresh produce, meats, and seafood while giving their customers a quick and no-fuss method to quickly cook delicious and healthy pre-packaged meals without the mess, odor, and clean-up of traditional cooking methods. We offer Cooking Bags, which can be used in both ovens and microwaves, and Oven & Grilling Bags, which can be used in a conventional oven or barbeque. Both of these bags effortlessly steam-cook food to absolute perfection and can make a cooking novice look like a professional chef.
The products themselves comprise only one portion of the Ready. Chef. Go!™ program, since it’s designed to give grocers a foundation of support to make them successful. The entire Ready. Chef. Go!™ cooking bag line is supported with a complete program that provides a wealth of options including culinary solutions, in-store merchandising and crew-member training support. Culinary solutions include an exclusive variety of sixteen seasoned compound butters, and nine sauces designed specifically for the Ready. Chef. Go!™ program. These sauces and butters are made up of flavors from around the globe such as garlic scampi, mango teriyaki, yellow curry, and tomato basil paprika to cater to ever-evolving palates. Retailers can customize their program however they wish to meet the requirements of each of their locations and cater to their customers’ tastes. POS support includes a variety of counter signs, wall signs, floor clings and more to bring traffic to seafood counters. A variety of social media outlets are being used to promote Ready. Chef. Go!™ to consumers, and the program is also being supported with an aggressive advertising program in trade publications and electronic marketing initiatives. For more information on the Ready. Chef. Go!™ program, visit www.readychefgobags.com.
These new products are Elkay exclusive, and we’ll be on hand to demonstrate them and answer any questions that you may have. You can find us at booth 1204 and we hope to see you there!