Monthly Archives: July 2014

Reduce Costs, Not Performance

Tuf-R® Performance Rated bags provide an economical and simple way for distributors and end users alike to lower their poly bag costs as high 47% without sacrificing performance. Tuf-R® brand bags are made and designed from a unique blend of resin that allows a thinner-gauged bag to achieve the strength, puncture resistance, and performance of a thicker and more expensive bag while even offering superior clarity. Even the thinnest Tuf-R® bag, which is .6 mil, is resilient enough to handle the same jobs otherwise reserved for bags that are 1 mil to 1¼ mil thick. Since we offer them in such a wide variety of sizes for Tuf-R® flat and gusset bags, they can be used to package almost anything from automotive parts, supplies, grains, foods, instruction manuals, to just about anything that will fit in them. Why pay a premium for a full 4 mil thick bag when a 2¾ mil Tuf-R® bag offers the same toughness and rugged performance at a significantly lower price?

In Summary, these bags provide:

  • Excellent strength that matches thicker-gauged bags
  • Crisp clarity due to special resin blend
  • Bottom-sealed to handle the toughest jobs
  • FDA compliant for use with food products
  • Bags 15”  and under are packed in individually-labeled and bar-coded dispenser packs of 100 bags each for convenience, cleanliness, and waste reduction
  • Fully recyclable with standard low density polyethylene (LDPE Recycle Symbol #4)

How Grocers Can Market to Shoppers and Provide Meaningful Solutions

Promotions such as discounts, coupons, and relevant special offers have long withstood the test of time with Grocery retailers, but are they truly what their customers are looking for? According to a recent article in Supermarket News, discounts and offers can help, but the modern shopper is looking for more. The age of mobile devices, social media and new technology has introduced the theme of making life convenient, easier, and more personalized for the consumer. Customers are individuals with unique interests and lifestyles and are looking for custom-tailored solutions that will save them time and make their lives easier.

A recent study by Genia Chechersky from emnos, a consumer insight consulting firm, found delithat 64% of customers want more relevant content from their grocers and 83% feel that their grocer is not providing enough resources or solutions that cater to their unique lifestyles. Many shoppers are less interested in what’s on sale and more interested in how to prepare a healthy meal for a family of four as quickly as possible. Some shoppers or their family members may have dietary restrictions and want ideas for quick meals built around the special diet. By providing education, tips and relevant information, Grocery retailers can market to customers with content that matters to them. Giving recipe ideas, wellness tips, advice, and best practices are a few simple and easy ways grocers can resonate with shoppers.

Grocers can also directly market to their shoppers by introducing new products and concepts that will help save their customers time, energy, and reduce hassle in their busy sushilives. In the 1990s and early 2000s, grocery retailers learned that they can help market to their customers as well as drastically grow their meat, seafood, produce and deli sales by providing items such as pre-marinated meats, fresh sushi, personalized salads (from salad bars), and custom made-to-order deli sandwiches. Grocers already had meat, seafood, produce and deli meats and cheeses available for sale by themselves and they capitalized on consumer demand by preparing them into quick take-home meals. With this in mind, Elkay Plastics is preparing to launch a revolutionary family of new products that will take this concept even further. The new products and concept will help Grocery retailers propel their meat, seafood, and produce sales while providing fast, fresh, healthy, and, most importantly, tasty meals that are prepared exactly how the customer likes. Our new products will provide solutions and value that will help grocers grow their sales, differentiate them from competitors, and more effectively market to and build loyalty with shoppers. Stay tuned for more information on this game-changing and unique product soon!